Associate Product Manager

Purple Drive Technologies LLC
Phoenix Full-day Full-time

Description:

Product Manager 1. Personalization Strategy Define and execute product roadmap for personalization initiatives. Design customer segmentation and targeting strategies using behavioral, transactional, and contextual data. Partner with Data Science to implement ML-driven recommendations and adaptive experiences. Drive experimentation (A/B testing, multivariate testing) to optimize engagement, retention, and conversion. Define KPIs for personalization effectiveness (CTR, LTV, churn, engagement lift,
Feb 25, 2026;   from: dice.com

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